News
The Physics Behind Our Logo
How a motor diagram became a brand — and a philosophy.
The Origin
A Motor Born from First Principles
In 2004, Dr. Thomas Leiber set out to rethink the physics of electric motors — not from convention or textbook architecture, but from the application itself. The fundamental question: what do the laws of physics actually demand, unconstrained by how things had always been done?
The answer was the Double Air Gap Motor: a new topology in which magnetic flux is closed through stationary back-iron rather than through the rotor itself. The result was less moving mass, balanced forces, and exceptional dynamic response.
The two arcs in the LSP logo are a cross-section of that motor. Not a graphic concept — a diagram.
The Method
The Same Question. A Different System.
A decade later, LSP applied the same thinking to braking. The industry had built reliable, well-understood hydraulic systems — anti-lock brakes, electronic stability control, pressure modulation. But Dr. Leiber asked the same question he had asked about motors: what does this application actually demand, and what does the physics say we should build?
Autonomous vehicles have no driver foot. Electric vehicles require active energy recuperation management. Software-defined vehicles demand per-wheel precision in milliseconds. The hydraulic architectures of the past were not designed for any of this.
So LSP built new ones — from first principles, from the application requirement outward, without assuming the existing approach was the right starting point.
The Principle
Innovation Is Not a Product. It Is a Method.
What connects the Double Air Gap Motor and LSP's brake-by-wire work is not a technology transfer. It is a habit of thinking: going back to the physics when the engineering gets hard; questioning whether a constraint is real or merely inherited; building for what the application actually needs, not for what the market currently accepts.
This is what has driven LSP since 1998. It is what produced countless products across motor technology and braking systems. And it is what continues to drive the work today.
Real-world robustness matters far more than theoretical elegance.
Why It Matters Now
Built for the Next Decade
The automotive industry is in the middle of its most significant transformation in a century. Electrification, autonomy, and software-defined architectures are rewriting what vehicles must do — and what every system inside them must deliver.
Braking is at the centre of this shift. A brake system that cannot receive commands without a human foot, cannot blend with regenerative energy recovery, and cannot deliver per-wheel precision in real time is not a brake system for the next decade.
LSP has been building toward this moment for twenty-seven years — not because we predicted the industry's direction, but because we kept asking the same question.
The logo has not changed. Neither has the principle behind it.